About
I’m Norrie, a Senior UX Designer at collectionHQ, working remotely from Scotland. I moved from graphic design into UX because I’d rather design things that help people.
How I work
How do you lead?
I’ve managed teams of anything from one designer to thirteen, in person and remotely, across six time zones. At collectionHQ I hired our second designer myself. I ran all sixteen interviews, and I still manage her today.
What happens when you disagree?
When I do, it’s because I’ve got an obscene amount of data behind me. And if the numbers support the other side, I’m happy to be persuaded. You don’t always get your idea picked, and that’s fine.
When the evidence went against meWhat do people come to you for?
I’m always looking at where we could be working more efficiently as a team. I brought user research into collectionHQ, and I built the process we still follow, from customer feedback right through to release.
Where does AI fit?
I built User Cycle with Claude Code, and it drafts our product specs for us. I still fine-tune every one before it gets to an engineer.
How I built User CycleWhat people say
I’ve had the pleasure of working with Norrie as my manager at collectionHQ and I can honestly say that he’s an exceptional colleague and designer. Having a stronger background in UI, Norrie actively involved me in UX strategy / research sessions which started to shift my approach to design decisions. Beyond driving business requirements, he consistently prioritised my personal development through regular goal-setting sessions. Anyone seeking an approachable, supportive and highly capable design leader would be lucky to have Norrie on their team!
Seda AvniUI Designer at collectionHQNorrie is excellent at cutting through the noise of a project and finding exactly what matters to users. He’s curious, thoughtful, and brings a fresh perspective to every project. He was one of the first to make me feel welcome in my new role, which I really appreciated, especially in a remote-first environment.
Anna ConryMarketing and Events Executive at CollectionHQNorrie is different gravy! I’ve worked with plenty of designers over the years, but none have the raw design talent or the kind of strategic thinking he brings to the table. He’s sharp, full of ideas, and knows how to deliver work that actually moves the needle. He's a total class act.
Andrew PatrickDirector at Round ThirteenWhenever I work with Norrie, my job is easier. He gets how developers think and always comes to the table with designs that are well thought out and practical to implement. He listens, iterates quickly, and has a knack for solving problems before they even hit our backlog.
Michael McGarritySenior DeveloperThe biggest thing I'd say about Norrie is how he just gets it. Whenever we’re on a project together, he brings insight and clarity every time. He’s someone you trust to ask the right questions, and then do something valuable with the answers. He’s a great teammate and a proper pro.
Stuart HallidayBusiness Analyst at CollectionHQExperience
Education
Away from work
What’s next
It needs to be remote-first. UK and European time zones suit me best, and I’m happy to travel when it matters to be in the room.