Having conducted a thorough brand audit with Mellis Cheese, it became clear that they wanted to create the idea of a more premium brand. The product quality and the shop decor was already creating an upmarket vibe, but all of their marketing materials — including the website — were not aligned with that.
I introduced a simple colour palette of black, white and gold, dropping the old orange shade. The logo itself worked for the brand direction, so we left it alone.
We introduced a style guide for the site, enabling Mellis Cheese to utilise it in future, both in terms of the website itself and future marketing collateral. The introduction of their new commerce features also helped the site achieve an increase in orders.
Overall, the new site is part of a wider branding strategy for the business and has been optimised to handle continued growth, as the company goes from strength to strength.