I conducted user remote user testing of the prototypes that I designed, asking them to perform a series of tasks. The iterated design structure was far more positive than the current site, with users being able to find the key information and make a booking with ease.
I also redesigned the new site to include a more brand-centric visual appearance, using their company blue and purple from their style guidelines. We were able to tweak this and introduce some gradients, providing texture to the flat shades.
In addition to introducing their brand colours, I also made good use of their brand typeface, tying their existing marketing material together with the website, in order to remove the confusion that had been plaguing their audience.
Unfortunately, despite the positive results during user testing, the project was shelved due to unforeseen circumstances. As a result, the design never progressed beyond the prototype phase.