One of the first major overhauls came from the site map itself, including the structure of the pages and the information architecture. The old site was random and had no real flow to speak of, so I spoke with real users and created a cleaner, more simple navigation with their input, taking the user on a logical journey.
I also designed it from a mobile-first perspective, ensuring that it would function seamlessly, regardless of device or browser. This enabled increased accessibility for users on the go – a common theme we found during our user interviews.
The old site lacked any real emotive photography when it came to the rooms, so we fixed that, creating a layout that leans on the use of imagery. This was identified as one of the key features users wanted to see before making a booking.
Finally, I redesigned their old logo, in order to make it more fresh and browser-friendly.
The result has been an annual booking increase of 34% directly from the site.